How necessary is advertising for dietary supplements?
In the dietary supplement business after you’ve established your supplement brand. Advertising is considered, it’s crucial for getting your product recognized. Especially in today’s landscape where there are numerous advertising channels available for supplement brand owners to promote their products. However, advertising dietary supplement products may require FDA approval beforehand.
Advertising means
Presentation of information to the public without directly contacting individuals. It’s about broadcasting through various media channels and the choice of media can vary depending on the purpose and budget of our advertising campaign.
Why is advertising important?
Obtaining FDA approval is crucial because if a product or item must be ingested, advertising claims must be submitted for approval beforehand to prevent misleading advertisements that could potentially harm consumers.
Advertising that doesn’t require approval
Typically includes products or items that aren’t uneatable, therefore don’t require FDA approval.
- Advertisements that do not mention the benefits of dietary supplements must not depict any images, text or symbols.
Providing non-promotional, scientifically unlinked information that does not imply product benefits and has no commercial purpose.
Promotional advertising such as discounts or promotions are prohibited if they do not mention the product’s benefits.
For those who are interested in creating a brand of dietary supplements, you can contact Life Plus for consultation. Our factory provides OEM supplement manufacturing services and comprehensive brand creation expertise in the supplement industry.